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My Story


Hi, I'm Jodie.


I am an illustrator and surface pattern designer creating earthy, nature-inspired collections in soft, grounded tones that explore themes of gratitude, self-love, positivity and simple living.

Before this, I spent over a decade running The Letter Loft, a creative business making wire and floral home and event décor.

Today, I focus on collections for licensing, collaborations, and product design - creating digital artwork for use across homeware, textiles, stationery and lifestyle products.

When I’m not drawing, I’m usually out exploring with my beagle, Digby. I’m a full-time vanlifer, moving through different places and building ideas as I go.

This next chapter is about freedom, creativity and a more intentional way of living - and I’m seeing where it leads.